7 Tips for Choosing Your Book Cover Art

Cover reveal! Dognapped?, the first book in the Dog Show Detective Mystery series is almost ready for release! Can you tell I'm excited? If you'd like to be involved in the Dognapped? blog tour, check for details at the bottom of this post.

Cover design is an essential elements for your novel if you want a professional product. And you do want a professional product. The first impression readers will have of your novel is your cover. Make sure it entices!

Here are my tips for choosing the perfect image:

1. Represent your genre. Research to see what styles are trending in your genre. E.g. Romance readers like a couple embracing or often a hunky fellow with his shirt off. But if you write romantic comedy, you might show a couple back to back instead (to emphasise the conflicts rather than the romance scenes).
2. Professional images. There are so many sites such as Shutterstock, where you can purchase a licence to us professional images. Many will need very little manipulating to turn into a brilliant cover. If you are illustrating your cover, keep in mind composition. Make sure the artwork covers the entire space, it looks terrible when it doesn't quite reach the edges.
3. Don't over-clutter. I see a lot of covers where the author has tried to include every element of the story, setting and characters on the cover. It just gets busy. Less is more. A simple symbol (like a crow or tombstone for horror  stories) is more effective than a crowded cover.
4. Go with the trends. For YA novels, the grunge look is huge with the faded or blackened edges. Almost all genres are embracing the vintage look too now, with a silkscreened or cut-out look that you would expect from the 1950s.
5. Experiment. If you're releasing an e-book and you can't narrow down your choices, upload one for a while and then change. See which one sells better.
6. Trust the experts. I always have a clear idea of what I want on my cover, and then my graphic designer (www.bookcovercafe.com) shows me something better. Don't be stubborn, be open to ideas and suggestions.
7. The reader's choice is more important than yours. My books are mostly for kids 10-13, so even if I love, love, love a cover design, I have to listen when a whole bunch if kids tell me they don't like it.

Want to know more about cover design? Here's some more links:

DIY Book Covers - an overview of everything you need to know.

How to Font Your Cover - Font, it's more important than you think!

Help me celebrate the release of Dognapped?

I'll be releasing Dognapped? in May and I'd love and appreciate your help! Dognapped? is a mystery novel for girls aged 9-12yrs. If you'd like to join the blog tour, sign up below. I'll email you closer to the release date to provide you with a fully-formatted post you can simply add to your blog to save you time and effort (or feel free to write your own, send me interview questions or provide a topic you'd like me to write about for your blog).

Will there be prizes? YES! I'm thinking... Kindle Fire and Amazon gift cards.

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Writing Blurbs

Kitty's little dog Spade, sometimes known as 'No-Spade-No!'

Dognapped? A Dog Show Detective Mystery is almost ready for release. As the cover is getting put together by the team at Book Cover Cafe, I'm writing the blurb. Hey, it's just a short description for the back of the book, how hard can it be? 

Um, yeah. How to summarise the story without making it sound dull or too complicated? 

There are no rules, but, I try to include: Character (this is the most important part for me), premise or plot, setting, conflict and a hint at the theme or message of the story (although I don't think it needs to be stated). Then I try to find a creative way to portray this, so it doesn't read like a list.

So how do you start? I cheat. Yep, I do. I grabbed about twenty novels in the same genre (girls' mystery novel) then rewrote their blurb out with my story's information. 

Here's an example changing Trixie Beldon's story to suit mine:

Kitty can't believe she's stuck in this sleepy little town with nothing to do and no friends. Then she enters her miniature schnauzer Spade into the local dog show, and things start to liven up. A lost dog is found, and another stolen, a secret inheritance is revealed and Kitty teams up with an unlikely sleuthing partner. Could all this lead to murder? Maybe living in the country won't be so boring after all!

I didn't stop there. I rewrote at least ten more. By the time I finished this exercise I knew which things were important for me to include, and what could be left out. If the blurb is too long, the reader will lose interest. Then I took the parts I loved, tweaked and merged them and came up with this:

One dog found

One dog stolen

A mysterious will

All this equals murder!

Introducing Kitty Walker and her mischievous dog Spade in the first Dog Show Detective Mystery: 

Twelve-year-old Kitty, friendless bookworm and amateur sleuth. All she wants is to gain her mother's attention, spend time with Spade and avoid Miss Perfect, Jessica Jones. But now she needs Jessica's help to find the owner of a lost dog, hunt down a dognapper and solve a murder!

Can you solve the mystery before Kitty?

And look, I managed to get a list in! What do you think, does it work? Do you like writing blurbs? Any tips on blurb-writing?

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