Writers have a lot of balls

Wait, what did you think I meant?

With the popularity of authors breaking out on their own and publishing their own works, the role of author is expanding. I know many authors who are also their own publishers, editors, marketers, promotors, sales coordinator and graphic artist. Phew! It's a lot of work, for sometimes very little return. 

Through my small press publishing house, Hot Doggy Digital Press, I produce my own books and ebooks, but I definitely am not a one-woman show. I rely on lots of beta-readers (including avid readers, writers and my target market which is usually kids), employ professional editors, work with graphic artists and book designers and enlist various marketing programs. This costs money, but produces much more professional results than I could ever achieve alone.

Right now I'm sending out the final draft of Dognapped? A Dog Show Detective Novel to beta-readers. I'm also playing with cover designs. I like to do mock-ups, so when I talk to my book designer I have a clear idea of what I'm after. While this is going on I'm beginning edits on Undead Kev, writing short stories for submission, designing writing workshops for kids, attending my writer's group and undertaking masterclasses for editing. Soon I'll be designing and ordering promotional material for Dognapped (bookmarks, postcards, magnets, etc) and planning a book launch.

It's not easy juggling all those writer's balls (you thought I was going in a different direction with that post title, didn't you?). To be honest I find it easier to label all my balls, but only toss one in the air at a time. How are you going with time-managment and multi-tasking? Got a lot of balls?

Here's some of the very rough drafts of cover ideas for Dognapped? Feel free to be opinionated!

 

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Insecure about Indie Publishing?

Insecure Writer's Support Group is hosted by Alex Cavanaugh. It's a great idea, once a month we post about things that make writers insecure and offer advice and tips for overcoming those issues. 

Here's my insecurity. Sometimes I still feel awkward saying I'm an indie author. Not online, because here, we rock! But around the book shop circles and when I'm in writing workshops. At one seminar a speaker said don't bother self-publishing or no one will ever hear of your book. When you chat to people at workshops they almost always ask who you got to publish your book. There also seems to be an attitude that you only produce your own work if you can't land a publisher.

I didn't go lightly into indie publishing, I registered my business (Hot Doggy Digital Press), got my ABN and an EIN to avoid any tax problems (you need an EIN to get paid from Amazon if you're a non-US author here's a site with all the instructions). I put a lot of effort into my cover, studying popular releases, then I hired a professional to help pull it all together (Book Cover Cafe helped me produce the book). Read DIY Book Covers for some hints and tips. I accepted a lot of feedback on my story and worked on it until it felt right.

I'm fighting these feelings of insecurity. I'm proud of my debut novel, My Zombie Dog, and I'll be proud of the next few I publish too. One thing I've learned is readers don't care about the publisher, mostly it's just other writers who care.

There are steps I'm taking to lift the stigma of indie or self-published books. Let's face it, the standard needs to be lifted before the public's expectations will be lifted. I need to improve. I've made mistakes, but I'll be darned if I repeat those mistakes.

When I first uploaded my book to Kindle I was in too much of a hurry. The work had many errors. Lot of tense errors, typos. Took another three goes and a professional editor (again, Book Cover Cafe) to get it into the shape it's in now. 

I aim to be a darn good indie published author. 2013 will see me spending a lot more time reading and promoting other indie published writers as well. 

To start, here are some new releases from awesome blogger authors. I'll post some reviews soon, for now, just click on the cover to visit the Amazon site:

Fun kids book for Christmas

Amazing fantasy novel

Anthology of stories by awesome writers including Lynda Young

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Indie Publishing - what you need to know

Make sure you have a critical eye review your work before you self-publish

The Queensland Writers Centre (QWC) put on a lot of great workshops and seminars, and today I attended 'Going Indie' hosted by a panel of experienced authors on the industry of self-pubblishing.

This was a great talk and there were a lot of tips, opportunities and concerns about the indie publishing industry raised. The speaker panel was made up with Sally Collings, author/editor/publisher, Graham Nunn, poet & blogger and Alan Baxter, author & karate instructor. There was a lot covered, but here's a short overview of the main points I picked up:

• Indie publishing, generally means independent of big business.
• The term self-publishing is not representative of the output professional writers produce. There is nothing 'self' about this process, the title suggests going it solo. I have to agree here. I fumbled through producing my own e-book, when I published the Australian edition of the paperback of My Zombie Dog, I utilised professional editors, graphic artists and printers. I consider Book Cover Cafe to be my go to team for the production of my books.
• Indie publishing can offer a faster turn around time from manuscript to printed book. This does not mean the author should rush the process. It's tempting to get your work out there quickly, but quality is more important than speed.
• Quality also costs. Think of your book as a start up business, you'll need capital. This is why some authors will persist with the traditional route, it is a relief to have someone else fund your idea, but then they will own a big chunk of your asset. The alternative is paying a professional team to assist you putting together your product and you pay for the printing. This does mean your share of the return will be higher.
• Choose an editor you can trust and believe in. 
• You are your own gatekeeper now. Just because you don't have a publishing house rejecting your work, doesn't mean you shouldn't reject it if it's not quite ready. Put out the best quality you can.
• Becoming an indie author does not mean turning your back on traditional publishing, different projects may call for different avenues, you might self-publish one project and accept a contract on another. Readers care about the product and the author, not the publisher.
• Having specific goals is important. Do you want to share samples of your poetry for free? Then maybe ebooks or photocopied pamphlets are the easiest, cheapest ways to do that. Set yourself goals to achieve, whether it's to produce a certain number of finished manuscripts in a year, or to build your connections in the industry or to learn more about publishing.
• Don't be shy. Writing communities are extremely welcoming and supportive. Start connecting with other bloggers and writers, you'll learn a lot about the industry. Join a writers group or start one up yourself, and attend industry seminars and workshops at your local writers centre.
• Contribute to the community you want to belong to. Buy and read in your genre, support other indie authors, read the publications that host the competitions you want to enter.
• Devote time to your craft every day.
• Get plenty of critical feedback.
• Build a visible presence online. You need a good solid website as a landing place for readers to find you.
• Once online, don't hard sell. If all you do is shout 'buy my book', you'll soon turn away your online buddies. Have something to offer back, even if it's just support for other authors.
• Don't limit your format. Graham Nunn has had his Haikus published on cans of lemonade in Japan and on Chinese fortune cookie inserts.

The main problem raised for Australian indie authors was distribution. It's extremely difficult to get your book into book stores. But as the industry of indie publishing grows, so may the reception from retailers. Exciting times.

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How to Font your Cover

I've blogged before about creating your own book covers in DIY Book Covers, today I want to get more detailed on one major part of covers - fonts. 

Most self-publishing or Indie publishing authors spend a lot of time looking for, or creating, the perfect image for their book cover, but sadly, many fail when it comes to font choice or application. Here are some points to remember:

Choose a style that suits your genre, but is easy to read. I see many swirly, formal script fonts that may give a luxurious feel, but are often hard to decipher. Simplify, and then... simplify more. For example, if you have a grungy urban novel, whether it's fantasy or a boy's adventure read, this font could look good:

The above is also a good example of understanding shade and tone. The light/white-ish font contrasts nicely with the green background. It helps to understand your basic colour wheel, colours that sit opposite on the colour wheel are complimentary colours. The picture below takes you to a good site that explains colour:

But having light font against dark or vice versa is simple, what if your background image is not one tone and varies from light to dark or has different colours, right where you want your title? Well, you could choose a different background, you really don't want anything too busy (a lot of amateur covers seem to have lots of floating heads or items that will appear in the story, remember this is a visual representation, it doesn't have to be literal). No? Ok, here's a little trick:

If you use a professional design program, such as InDesign (my choice), you'll have the option to outline your lettering, this line is called the 'stroke'. You can have a thin stroke, like in the image above. This is just enough to make the text stand out against the background. I like how the above cover mixes a white stroke and black stroke (black stroke on a black font does not work for this effect, it just makes the font look thicker). Or, you can make the stroke thick, so it becomes an important element in your cover. I took this font from KC Fonts:

And added a stroke to create this effect:

I wanted an old horror movie style, so I added a shadow to the text. Here's a tip, with shadowing, you can also change the strength of opacity, that is, how solid it looks. I wanted a soft, smokey shadow, so I don't have 100% opacity.

Also, use your space wisely. Don't have your title run right up to the edge of the page. Make it look like it's comfortable there. Of course you can break all these rules if you're artistic enough to make it work.

My last point is on license. There are many sites that offer free fonts, but did you realise that they're only free for your personal use? If your kids have an assignment or you want to decorate a non-profitable blogsite, sure. But, if you are using a font for a commercial purpose, such as a book cover for an ebook you plan to sell, then you need to pay for a license. This works the same as purchasing a license for your cover image (if you purchase from sites such as Shutterstock). Don't panic, you can find very reasonably priced fonts. Check out KC Fonts guidelines on Personal and Commercial use. Kevin from KC Fonts gave me a very good price on the use of my font (I'm sure font designers understand the reality of ebook revenue).

Images and fonts are people's creations and art, the creators deserve acknowledgement and remuneration for their services.

Here's some more covers I think do a great job with font:

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DIY Book Covers

MY ZOMBIE DOG is nearly here!

Confession: I got it wrong. I thought I should format my ebook before the cover. You can learn from my mistake. The ebook needs to be formatted when it's ready to go live, BUT, you can use your cover for promotions and marketing leading up to the release of your book. I think you should finishing writing your novel first, but then get an image to place on your blog or on other peoples blogs. Get people familiar with your book before it's released. That's why I'm posting on covers before formatting:

Book Covers for the Indie Author

I've come to see there are two effective ways to produce your book cover, the first will usually generate a more professional effect and is a lot easier.


1. Pay a professional graphic artist to do it for you.
I know, it costs money and that worries you. This is an investment in your art. It doesn't matter how good your story is, if you do not market it to your target audience in an effective manner, they will never read it. I have been interested in the blurb of books, only to dismiss them because the cover looks crappy. I know I'm not unique, there's a whole cliche supporting my view. If the cover is crappy, it stands to reason that the formatting might be crud, which probably means the writing sucks - this is the train of though of your potential customer. Give them 100% on the WHOLE package. And if you do it yourself and you struggle, isn't that a week you'll be behind in your writing? Shouldn't you be getting the next book out there too? Budgets for book covers seem to range online from $50 to $200. I have a talented graphic artist working on my covers and my website. The end result will scream 'professional'.

2. Create your own book cover.

Despite telling you my first choice is to pay a professional, I did create a book cover for MY ZOMBIE DOG. This is for the same reason I formatted the book myself. This is my first book release and I wanted to understand and experience every step of the process. In future, I'll be able to have informed meetings with my graphic designers and digital publishers. It was also curiosity - I have a philosophy in life: how hard can it be? I then proceed to discover... quite hard.

If you are going to create your own book cover and you feel you have some talent in design, composition and colour, you'll need the following:

• An up-to-date computer with reasonable speed.
• Background image
• Fonts for text
• Tagline, Title and Author Name sorted (back blurb, review quotes, ISBN and barcode for back cover if you're producing a print book)
• Program for editing pictures, such as Photoshop
• Program for producing quality print media such as InDesign
• Pool of honest people to give feedback and advice

Background image

I love Shutterstock for photos, illustrations and vectors. It does have a subscription system where you can pay to download unlimited pics for a month etc, but I just buy a bundle of 5 pics at a time. This works out to about $10 per picture and you can download it in any size from small to extra large. There are plenty of other sites, just Google 'stock photos'. When you purchase a picture you are purchasing the license to use that picture for a particular use, such as book covers, t-shirts etc. You can manipulate the picture in Photoshop and I recommend you do, if it resembles the original too much, there is nothing stopping another author using the same pic for their book. I do see a lot of book covers duplicated on Amazon.

Fonts

Surprisingly, I think this element is the most important and even more important than your cover picture. The easiest way to spot a DIY cover seems to be in the typeface. Too many authors are just throwing any old text as their title on the cover and thinking 'that will do'.

Clarissa Draper did a great series on book cover design and this is her post on fonts.

The text type will depend partly on your book's style and genre, but titles should be big and easy to read (unless you're as well known as Stephen King don't put your name as big or bigger than your title).

To read more about why fonts should be big and clear go to Joel Friedlander's:

5 Great Fonts for Book Covers

One important thing to know about those 'free font' sites, is that some of them only give you license to use the font for private use. You need to find a site that offers commercial use, a good one that still has free fonts is Font Squirrel. I think it's also polite to acknowledge the font designer somewhere in your front pages (or back pages) where you would put credits for the graphic artist who designed your cover. By receiving recognition, artists can continue to find value in offering free products.

Play with your fonts, make your title pop. You can do this in InDesign by adding a 'stroke' (an outline to each letter), outer glow (light shines from behind each letter) or a drop shadow (kind of obvious what that is). I suggest making shadows anywhere from 30% to 75% opacity, solid 100% looks a little clunky and draws attention away from the letters.

Make sure your text contrasts nicely against your background, which means you need to make sure the colours stand out against each other but also that the tones and shades are different. If your blue text is the same shade as your green background, when Kindle converts your cover to greyscale (black and white) it will not be easy to read.

Text content

Of course your title has to be decided by this stage. Make it short and snappy. There are a few examples of successful long titles, but when appearing as a thumbnail amongst many other book covers on Amazon, a snappy title will stand out. I like big titles, I like to be able to read what they say even as a tiny thumbnail. Author's names can be small, even smaller should be your tagline, which can be read when the cover is opened. Check out the size of covers on Amazon and make sure you can read your text at that size. 

Pool of honest people.

I have you. My bloggers. For my cover art for MY ZOMBIE DOG I also used twitter (you can attach pictures) and asked people to please critique the cover. Google+ was great too. I mostly use my circle of writers in Google+, but I have another circle called 'iFriends', these are all the computer, techie and graphic people I follow. I rarely post to them (they're not so interested in hearing about my writing adventures) but I did post my cover to them and got some great suggestions for changes (my name was originally thicker and stark white, but it stood out too much). People like to be helpful, but I've noticed friends (including blogger friends) are reluctant to say anything negative incase they upset you. You need to give people permission to be honest in their feedback, and when you get negative feedback you need to be genuinely appreciative of it. This is the feedback that will help you improve.

This is also where you can get review quotes for your book. I'll be asking blog reviewers soon if they would consider reviewing MY ZOMBIE DOG or hosting me on their blog to talk about the book or about writing/publishing the book.

Want to know exactly what dimensions and size file your book cover should be? This is a detailed post by Webbish Books that will explain why you need two different sized images for your book cover:

Kindle Book Cover Size

You can also see:

4 Rules for Book Covers

Ugh - I have rules about blog lengths, but today I really needed to share all this information with you, hoping that some of it will help you out in your journey to publishing your book. And feel free to add honest criticism for the MY ZOMBIE DOG book cover! It's still a work in progress (my daughter wants to add a chomp mark out of one of the letters and I love that idea).

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Platform Building for Writers

Part of my business plan includes promotion, for writers today one of the most effective ways to promote is to build a platform. Quite simply, this is just the space where you market yourself. If your platform is effective it can help guide readers to your books and generate sales.

If you've read any writers' blogs you'll already know that there is a huge supportive community out there. Other writers will not only cheer you on, give you great tips and ideas, but sometimes they'll even buy a copy of your book (I know I LOVE buying a book that I find on a blogger-friend's site). 

Let writers help you with building your author platform - a good start? Check out Rach Writes. Rachel runs the Writers' Platform Building Campaign and you can sign up! It's a great way to meet new followers for your blog. I've joined up - will you?

Want more on building your platform? Try my previous posts:

Writers Platform - is it worth the hassle?

Build your author marketing plan

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