How to Write Better Stories

What really drives your story?

I'm going to share with you a secret that will knock your socks off. This tip will make your plot richer and deeper and... more meaningful. Okay, when I say secret, it may be that I'm the only one that didn't know about it before. But I'm still excited, it's made a world of difference for my writing. Alison Goodman, author of the well known series Eon, revealed this writing technique in her course on narrative structure. Goodman passes on this golden advice from Robert McKee, who outlined the method in his book on writing screenplays, Story. 

The importance of character motivation in fiction is obvious. Characters must want something real bad, this is their goal. Your character might even have more than one goal. They should have an existing goal before we meet them, you know - they want to travel the world but they've been stuck in a small town since they were born, they want to meet their prince charming but only meet pigs in the strip club they work in, or they want to be a rock star but their parents expect them to become a priest. This goal drives a lot of the protagonist's decisions. In Warracknabeal Kids, Harry Conner's existing goal is find his mother, or at least uncover what happened to her. But then something happens...

We have the sneaky old inciting incident. The moment that things change for the protagonist and their everyday life is shaken up in some way. The inciting incident may provide a new goal for your character. My inciting incident involved a fire and the discovery of a body. Now Harry has a whole new mystery to solve. 

I always thought the protagonist's goal drove the narrative. But that's a limited view. There's something missing here. If you want to have a character with realistic depth then they need more than motive. They must posses an underlying need.

This need is something your protagonist won't be aware of. And here's the kicker, it's this need that will drive your story, everything in your novel should in some way address the character's need. 

I was floored by this news. I always thought Harry NEEDED to find out what happened to his mother. She disappeared and left him alone with a father who can't connect with Harry. But when I explored the fact that Harry can't know what he really needs, I realised... Harry NEEDS to connect with his father. These two people need to find a way to be together, because Harry's mum is gone, but his dad is here.

Suddenly my narrative developed a new thread and theme. A stranger comes to town, and he was important to the story before, but now he is important to Harry as well. The charismatic stranger encompasses all the traits Harry wishes for in a father. 

Your character's underlying need should contradict or conflict with their goal or desire. The character who wants to travel the world, might really need to recognise the value in belonging in a small town and the satisfaction of living up to your responsibilities. They might NEED to stay.

When your story reaches its climax, your character should be facing a serious dilemma. It is at this time they need to make a difficult choice. Go for the goal or the need? This dilemma is resolved when your character manages to acknowledge their need and unify the goal and need. That is, either they will find a way to have both, or they will release their grip on one and be satisfied with the other.

Knowing about my character's need to connect with his father has added a theme of fatherhood to my mystery novel. Other characters in the novel either compliment or contradict this theme. The theme touches everyone in this town in some way. 

I've fallen even more in love with my novel and my very flawed characters. So here's what I want you to do right now, start brainstorming your character's need. You might not hit it straight away, keep going, you'll feel it like a punch in the stomach when you get the right one.

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Creating a Writer's Website

The wonderful Linda Jackson from Writers Do Laundry, Too has interviewed me! Head on over, and you might pick up a free copy of My Zombie Dog.

Most writers understand the need to have a strong presence online (or 'build a platform'). As a writer, where should you be online?

I believe this comes down to choice and market. There are so many social media sites now, you can settle into the ones that feel right for you. But, you also want to consider your readers, where do they hangout online?

A website is a good start. This is a page where your readers can find you if they search. It can also host all your contact information, so readers can then connect with you on Twitter or Facebook, or wherever you provide links.

I have a dear friend who is very talented with Graphic Arts and Design. Rhonda from Mercieca Designs, created a special website for me. You can find Rhonda at her blog Toxic Designz:

Your website can contain blurbs for your books, or even sample pages, as well as links to make it easy for readers to purchase your products.

I've had this blog for a few years and so there's not much chance I'd relocate or walk away from it. However, if I was doing my time again, I'd have my blog hosted within my website. This way you could have yourname.com/blog rather than yourname.blogspot.com. My blog would also be easier to find, the way I have this blog set up, it's called Wagging Tales, the web address is clancytales and the name I promote is charmaineclancy. It's a wonder any of you turn up here at all! (I'm very glad you did).

Before you rush off to hire a graphic designer, or attempt to put your own site up, make a list of all the information you want to have included. Then group that information into logical 'pages'. Also shop about, look at other author's websites. Try seeing what writers in your genre use. Mystery and thriller writers often use blacks or reds in their design, whereas children's writers use cheery colours like yellow, blue or pink.

Make it professional. Your site represents you as a writer. Whether you want readers or potential publishers to view it, you want them to see that you are serious about your craft and work, even if your site has a fun or comical theme.

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Bookmarks as Promotional Tools

Designing bookmarks for the book - will have rounded corners when I'm done.

What a busy time it's been! My Zombie Dog ebook has been selling well on Amazon, and I'm now producing a paperback for the Australian market with help from The Book Cover Cafe. Exciting times. So, I've started thinking of different ways to promote the physical book. One popular idea is bookmarks.

Like most booky people, we love bookmarks in our house. Instead of giving birthday cards to their friends, my girls create bookmarks on the computer, print and laminate and usually finish off with a bit of ribbon through a hole in the top. These are usually treasured by the receiver. So, how do you do up bookmarks for your novel?

I had to play around with design. At first I tried putting the book cover at the top of the bookmark. I've seen this done before, but it didn't work well for me, the book looks too small. So instead, I put the title of the book on the front of the bookmark, and you don't have to stick to the traditional portrait direction (vertical), I went with a landscape (horizontal) look. I stuck with the same font as my ebook, because that's what will appear on the paperback book cover, plus I just love it. You can find out more about using fonts in this post: How to Font your Cover. I went with a bright purple background because it makes the font colour pop and... well, purple is magic.

You can design your bookmark in Photoshop, Word, almost any design program. I like to use InDesign and Photoshop. Before you start, you'll need to know what size your bookmark is. I've been a long time fan of Vistaprint, but sadly they don't do bookmarks (but if we all keep tweeting them about it, they might give in). I found this printer: Overnight Printing they print bookmarks and even provide a template for you to download.

If you go through a regular printer, you can choose your size. If you have a business that gets a lot of things printed up, you might be able to get them printed cheaply at the same time, because they are long and thin, they can be printed in the 'off cut' area.

If you only need a few to start with, you could always design them on your computer, print them yourself (you should be able to fit 4-5 to a page) cut them out and laminate. Home laminating machines are easy to get and quite cheap now, ours was under $20.

Back to the design; I also found too much text cluttered my bookmark. Now my novel is aimed at kids 8-13yrs (even though my readership seems to include a lot of grandparents), so that's another reason for me to keep it short and snappy. You want to make sure the design suits your genre. Mine is humour/horror, so I wanted a funny tagline. 

Some authors prefer to keep the back of their bookmark plain, so it gives them something to sign. It's a good idea, but I've decided to put the important details on the back. Here's some things you could include:

• Very short blurb, what's the book about?
• Testimonial from happy reader, or another author if you can get it.
• Who would like your book?
• Where can they buy your book? This is the most important.
• Where to find out more about the author and other books they may have, so a link to your website or blog. I chose my website, because my blog is aimed at writers, not really kids. I also have a QR code for my website, so if the kids scan it with a smart phone, it goes straight there.

Have fun with the design, something quirky is more likely to peak the interest of potential readers. You could play with shape, or try folded bookmarks with magnets... the only limit is your imagination! These will be great to hand out when you have book launches, or host a stall at a market/expo, or just when you meet people. And if you want to generate a QR code for your site, try: QR Stuff, it's easy, here' mine:

Do you have any other bookmark suggestions?

And it's that time again! Insecure Writer's Support Group - hope this post was supportive for you! You can find a lot more great posts by clicking on the picture and heading to Alex J Cavanaugh's site.

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